The bat and the ball

The Bat and the Ball 

In business relationships, sometimes you're the bat and sometimes you're the ball. It can change from client to client, and even at various times with the same client. 

Most times, the party with the deepest pockets is the bat. This can be frustrating to the other party - the ball. 

The easy way out is to be transactional. Stick to the letter of the contract and do exactly what the requirements say.

But long-term success is built on relationships. Finding ways to provide value to the customer - whether you’re the bat or the ball, is what they’ll remember and what will create future opportunities.